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As mentioned by Danny Sullivan, Google has changed the name of their shopping search engine Froogle to Google Product Search. Personally I think this is a bad idea. So what if people didn’t understand that “Froogle” meant frugal online shopping. It was short, sweet, to the point and - yes - cute. People didn’t understand that Google meant online search either and look what happened there. What’s next, “Google Live Product Search Gamma”?

I mean, do they really want to be more like Microsoft: Live Product Search Beta?
p.s. I also didn’t get the point of changing Goto to Overture and then to Yahoo! Search Marketing. My grandfather had a restaurant named Bill’s. His name was not Bill but that was the name of the guy he bought it from in the 1930’s! Did they change the name just because they expanded and matured? No! This restaurant has been around for almost a century and I think part of the reason why is that the name never changed.

I just discovered the AddThis Wordpress plugin.  This service is pretty cool.  AddThis Blog » Blog Archive » AddThis Wordpress Plugin  Instead of having a million ‘digg this, del.icio.us (or however you spell that), this, etc’ there is one button (for each blog post) and when the user clicks it they get a new window full of chicklets.

Also a note on Wordpress plugins: they are amazingly easy to install!  I’ve been customizing CMSs, forums, etc for years and I don’t think adding plugins has ever been so easy.  Needless to say I’m liking wordpress.

What SEO/SEM software would you like to have that doesn’t exist?

For example: a tool that generates long-tail keyword phrases.  I.e. you input a 2 word phrase and it will give you oodles of 4 to 7 word phrases that are related but you probably never would have thought of … and no not the same tired old lists you have access to already?  What if that tool was integrated with the AdWords API on the backend?  Sound good?

Please let me know and also let me know any other ideas … I might just build a tool based on your idea.  In fact,  I’ll even give you a free subscription if the tool is built and gets more than 5 subscriptions.  Email me at web@trafficprogramming.com if you don’t want to post your idea here.